Alex Farrell
About this event
Join us at Clays Soho for an unforgettable night as we welcome DJ Alex Farrell to our 1930s Art Deco venue on Brewer Street. With over two decades of experience behind the decks, Alex is a master curator of global sounds—seamlessly blending afrobeat, jazz, soul, house, Latin rhythms, funk, and disco into sets that keep the dancefloor alive. Fresh back from a residency in Colombia and collaborating with leading international labels, Alex brings a cosmopolitan energy that perfectly complements our venue's sophisticated late-night atmosphere.
Step behind our velvet drapes and into a world where expertly crafted cocktails, competitive clay shooting, and vinyl-powered dancing create the ideal backdrop for Alex's genre-spanning journey. Whether you're in the mood for old-school party grooves or contemporary afrohouse innovation, his versatility guarantees an evening that moves seamlessly from intimate conversation to full dancefloor energy.
Experience the magic of Clays Soho—where competition, cocktails, and conversation meet world-class DJ talent. Book your spot and prepare for a night that celebrates the best in contemporary club culture.
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With over 20 years behind the decks, Alex Farrell is a DJ whose sound knows no boundaries. As a founding member, songwriter, and guitarist of the London Afrobeat Collective, Alex has played a pivotal role in shaping the band’s unique fusion of afrobeat, Latin rhythms, funk, and disco. His DJ sets are a global journey, weaving African and Latin-inspired house and disco with old school party bangers, creating a seamless flow that keeps the dancefloor moving all night long. After a three-month residency at Burdo in Medellín, Colombia, Alex is now back in the UK, splitting his time between Brighton and London. Recently, he’s partnered with labels such as Canopy Records & Afroterraneo Music, working alongside artists like Kiko Navarro, Sumosui, Voilaaa & Bosq, further expanding his reach and creative influence. His first release under his pseudonym Farolinho was released on Kiko Navarro’s afroterraneo label in August 2025 to critical acclaim. From intimate venues to festival mainstages, Alex’s versatility shines. He effortlessly blends old-school and new-school grooves, drawing from a deep knowledge of afrobeat, soul, and dance music. Whether playing at a cocktail bar, beach club, or packed-out festival, Alex brings a distinctive, genre-defying sound that always delivers an unforgettable experience.
Step behind the velvet drapes at 77 Brewer Street and into a world where competition, cocktails, and conversation come together inside our beautifully restored 1930s Art Deco building. Behind the curtain lies immersive virtual clay shooting, expertly crafted cocktails, and a seasonal British menu designed for sharing. Vinyl DJs and late-night energy keep the party going, making Clays Soho the perfect spot for an unforgettable night out.
