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Our culture
Driven by our passion for live music, we believe that any venue can be a stage, and strive to create opportunities for every artist and venue in the world and connect them through the joy of music.
What Is Seed Music?
What is Seed Music?
Seed music is the earliest and most active part of the UK live music ecosystem.
It takes place across pubs, bars and hospitality venues nationwide, where live music is programmed as part of the customer experience, creating regular opportunities for artists to perform in front of live audiences.
This is where most artists first access consistent opportunities to play live. It is also where thousands of working musicians perform regularly, building experience, refining their craft, and earning income.
While it has historically been difficult to measure, it accounts for a substantial share of live music activity in the UK, both in terms of the number of performances and the number of artists involved.
Seed music is not separate from the wider industry. It underpins it.
It is where artists develop the confidence, capability and consistency that allows them to progress into grassroots venues and beyond.
It takes place across pubs, bars and hospitality venues nationwide, where live music is programmed as part of the customer experience, creating regular opportunities for artists to perform in front of live audiences.
This is where most artists first access consistent opportunities to play live. It is also where thousands of working musicians perform regularly, building experience, refining their craft, and earning income.
While it has historically been difficult to measure, it accounts for a substantial share of live music activity in the UK, both in terms of the number of performances and the number of artists involved.
Seed music is not separate from the wider industry. It underpins it.
It is where artists develop the confidence, capability and consistency that allows them to progress into grassroots venues and beyond.
Over
20,000
artists
100,000 gigs booked
£15M+Added to the artist economy
“We're passionate about improving the music industry for the many, not the few. We believe in creating a fair and supportive environment where artists and venues can thrive.”
Kit Muir-Rogers,
Co-Founder & CRO @ GigPig
